Have you been putting off starting a blog for your business website, or have a myriad of reasons excuses why you don’t NEED to blog? Well here’s some important reasons why your business needs a blog.

  1. It’s a great way to communicate
    A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel.
  2. Companies that blog have far better marketing results
    Rick Burns from Hubspot looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in his sample blogged, 736 didn’t.

    The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:

    • 55% more visitors
    • 97% more inbound links
    • a lot more indexed pages in search engines
  3. It gives your company a voice
    A blog builds confidence, relationships and sales. Customers will look to you as a reliable resource for information on your industry, then come to you to buy.
  4. Search engines love new content
    Every time you write a blog post that includes a few relevant keywords, you’re increasing your chances of people being able to find your company on search engines.

New content will not only keep your existing visitor base coming back, but also bring in new visitors! So get blogging today and you’ll notice the difference.