Have you been putting off starting a blog for your business website, or have a myriad of
reasons excuses why you don’t NEED to blog? Well here’s some important reasons why your business needs a blog.
- It’s a great way to communicate
A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel.
- Companies that blog have far better marketing results
Rick Burns from Hubspot looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in his sample blogged, 736 didn’t.
The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has: