By now you should realise that you need to be adopting some sort of social media strategy – you may have a Facebook page and a Twitter profile. But what about Linkedin?

Facebook and Twitter are used by companies focused on reaching the typical consumer markets while LinkedIn is used to reach professionals and business to business customers. This is no accident – LinkedIn is, by design, more effective at providing connections between businesses.

These are some reasons why businesses Should Use LinkedIn …

  • LinkedIn is the world’s largest professional network
  • LinkedIn is one of the fastest growing social media networks
  • LinkedIn is very effective at providing connections between businesses
  • LinkedIn is an excellent tool for marketing
  • You can engage in discussions happening within groups
  • LinkedIn allows people to recommend, or endorse, each other on their LinkedIn profiles
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